The complete package for an accident firm: the presentation deck, the case study with the scaled model, and the journey rationale with the client-journey friction map. All brand-compliant, all built from the same scale, the same model and the same SCALE engine as the interactive diagnostic.
Twenty-three steps from symptom to readout: the 1–5 scale, the attorney's own mix, two lessons, the live case-mix model, the client journey, the SCALE engine and a booked strategy session.
The market, how families choose, the scale, the scaled model, lead value, click funnel vs journey, symptoms of a brand gap, S·C·A·L·E, the client journey, intake, psychological triggers, proof, programs, ninety days, compliance.
The argument in one page, the market, the 1–5 scale, the model and lead-value table, the symptom map, the client journey, the SCALE engine for an injury practice, proof, programs, ninety days, compliance and sources.
Why the journey is built this way: the planned end, the map, segmentation, every psychological trigger and where it sits, scoring and findings, compliance, data flow and the pre-launch checklist.
The rationale as a clickable page beside the journey, for whoever is reviewing the build.